Currently, users use online platforms more than ever to make purchases, contract services, or in this case hotel reservations. This is where Hotel Marketing plays a fundamental role. We tell you why:
Making a reservation at a hotel has changed a lot in recent times. Before the hotel was called, they were advised and after a few minutes’ chat, the reservation was made if what was offered was attractive and it was within the budget of the potential client.
Now this process is done automatically and the hotel has to be prepared to take advantage of and capitalize on this new user behavior. A Marketing strategy for Hotels should consider the following points:
Identify the source of reserves
Both in high season and low season, hotels should not focus only on the number of reservations, but also on the profit generated with each reservation.
For this, it is essential to analyze the source of the reservations and increase the type of reservations that generate more income for the hotel.
Branding
A logo, color palettes, and corporate identity that represents the vision and style of the hotel help the hotel to increase its relevance.
While a poor identity causes the image of your hotel to deteriorate and, therefore, the traveler opts for another option and loses potential reservations.
Responsive website
It has been proven that more and more people are looking for information online, especially through their smartphones.
Having a website that adapts to the latest technologies, browsers, or new devices that come onto the market is key to making the user experience pleasant and you can use marketing strategies to complete the journey of a successful reservation.
Prices, Packages, and promotions
Competitive prices, promotional packages, and offers can be attractive and decisive when defining a reservation. But these must reach the indicated target audience.
Think that a lodging offer for a typical family does not correspond to a frequent traveler on business. These promotions must be well-segmented and designed for each particular audience.
Strategic Email Marketing
Carrying out an Email Marketing strategy can be fabulous or a complete failure. What does it depend on? To have an updated and well-segmented database.
Sending emails with information, content, or promotions that do not correspond to the recipient of said emails can lead to being labeled as Spam and our strategy quickly collapsing.
On the contrary, sending valuable information, at the right time and to the corresponding audience, has a good chance of increasing the opening rate and gaining both brand awareness and sales.
Contents for blog and SEO
A blog today is excellent for positioning a website. Google likes websites to have a high browsing time rate and provide up-to-date and valuable information to surfers.
Uploading articles with relevant, valuable information, that people can share on their social networks or cite us by including the URL in their posts or websites of companies in the sector, helps us to position ourselves among the first results of search engines.
Online Advertising
Promoting the hotel with online advertising today is a determining factor. Users search the internet and search campaigns are decisive to appear among the first results.
Local SEO
Local SEO refers to business listings that appear with rich information (on the right in most cases). This may contain a map with the location, contact routes, a link to the official website, opening hours, reviews, and even room prices.
Managing this company file allows you to update relevant information to show travelers who are near the hotel.
In addition, among other things, you can respond and reply to positive and negative reviews. This speaks highly of the companies that give this type of response, thanking or inviting direct contact if the experience has not met expectations.
Content on Social Networks
Social media in addition to our website, is a showcase for companies. Establishing a tone of voice indicated by the people who interact with us, uploading relevant and regular content, and responding to direct messages or comments, are determining factors in the digital marketing strategy.
Professional Photos and Videos
As with gastronomy, hotels enter mainly through the eyes. Making a good impression with quality photos or videos gives a boost to the company’s image.
Virtual tours, images taken by professionals, videos with drones, or 360°, significantly help your hotel to position itself among the most prominent.
If you want more information about Marketing for hotels, contact us at Digital Specialist. We are a digital marketing agency with extensive experience, and we can advise you. Let’s get in touch today and boost your reservations.
